FiDi by Bond No9 Reviews & Perfume Facts

This fall, New York’s most iconic fragrance house, Bond No 9, takes you to the southern tip of Manhattan to capture the pulse and promise of one of the city’s most historic neighborhoods: FiDi

Wit ... h its winding cobblestone streets, shaded by towering skyscrapers and grand old bank buildings, a buzzing nightlife and waterfront views, The Financial District — or FiDi to those who live and work there, is a neighborhood in transformation, reflecting the best of old and new New York. Now the home of the next generation of ambitious young New Yorkers, FiDi is where the City of New York was in fact created, with the establishment of the New Amsterdam settlement in 1625. Here where the Hudson and East Rivers meet, is where one finds the New York Stock Exchange and City Hall, South Street Seaport and Fulton Market, and of course the rebuilt One World Trade Center. It is the site of Revolutionary War battles, the first inauguration of President George Washington and Alexander Hamilton’s final resting place, at Trinity Church. Arguably, one of the most important financial centers of the world, after hours and on weekends, if feels more like a secret enclave, transforming into a destination for exploration and fun with its stylish cocktail bars, restaurants and parks.

“For me, the excitement is always downtown,” says Bond No 9 President and Founder Laurice Rahmé. “This neighborhood is just starting. A young population has moved in and it is full of energy. I like that feeling of something new – in an old place. Its the contrast New York offers.”

To capture FiDi’s multifaceted vibrancy –the monumental scale of its buildings and old world charm of its meandering street, its character as both a power and an intimate residential neighborhood, Bond looked to Firmenich Master Perfumer Harry Frémont. The last fragrance the legendary nose created before retiring, FiDi is a magnetic, audacious scent tailor made for an outgoing, confident modern man. “Its very original – we’ve never done anything like this before,” says Rahmé.