SJP NYC Pure Crush by Sarah Jessica Parker Reviews & Perfume Facts

SJP NYC Pure Crush features a unique scent profile characterized primarily by coconut, which is present in both the top and heart notes, creating a clean and airy aroma. This is complemented by Tolu Balsam, which adds a hint of warmth and sweetness, making it a delightful Oriental fragrance with vanilla nuances.

SJP NYC Pure Crush is an Eau de Toilette, which typically offers moderate longevity, usually lasting around 4 to 6 hours on the skin. In terms of sillage, it has a soft projection, making it perfect for close encounters rather than a strong presence in a crowd, ideal for everyday wear or casual outings.

SJP NYC Pure Crush is a versatile fragrance that works well for both casual and semi-formal occasions. Its light, clean scent makes it perfect for daytime events, picnics, or outings with friends, while its warm undertones lend themselves nicely for evening wear during the warmer seasons.

To maximize the fragrance of SJP NYC Pure Crush, apply it to pulse points such as the wrists, neck, and behind the ears. For an all-over scent experience, you can also spray it on your clothing or hair, which helps the fragrance linger while you move. Additionally, applying it to moisturized skin can enhance the longevity of the scent.

SJP NYC Pure Crush is a reimagining of the original SJP NYC fragrance, launched in 2009. While both share the same tropical coconut theme, Pure Crush offers a more refined and airy experience that focuses more on the sweetness of coconut, complemented by Tolu Balsam, giving it a smoother finish. This makes it feel lighter and more suitable for warmer weather compared to the original, which hit differently with a more complex blend.