MEM by Bogue Reviews & Perfume Facts

MEM offers a unique olfactory experience that begins with dark lavender, influenced by notes of clay and cepes. This is brightened by hops and toasted malt, leading to a complex heart of jasmine, rose, and ylang ylang—revealing layers of wax, gasoline, and rubber. The base features rich scents from Indian sandalwood, Himalayan cedarwood, and an intriguing blend of musky and animalic notes, woven with sweet incense. Its overall character straddles the line between masculine and feminine, making it a versatile unisex fragrance.

MEM is known for its excellent longevity, typically lasting anywhere from 8 to 12 hours on the skin. The sillage is notable; it projects well without being overwhelming, creating an intriguing aura around the wearer as the fragrance develops throughout the day. The layered notes also evolve, drawing attention without being too assertive, making it suitable for a variety of settings.

MEM is a versatile fragrance that can be worn year-round, but its complex and rich composition may feel particularly appealing during the colder months. The warmth of the florals and the musky base notes resonate well during fall and winter, while its bright top notes can provide a refreshing touch for spring days. However, those who enjoy bold scents may also opt to wear it in warmer weather.

MEM is an artistic and daring fragrance that suits a range of occasions, from casual outings to more formal events. Its complexity makes it an excellent choice for evenings and special occasions, where it can truly shine and foster intrigue. Additionally, it can be a conversation starter at gatherings, making it perfect for social events where you want to make a memorable impression.

MEM represents a significant evolution from previous offerings by Bogue. It showcases a higher level of complexity and artistry compared to their earlier scents, such as Maai. While Maai is characterized by its rich florals and warmth, MEM explores darker, more eclectic notes, setting it apart as a bold and innovative addition to the brand's lineup. It caters to a discerning audience that appreciates unconventional and multifaceted fragrances.